Severance shatters records as Apple TV+ drops to £2.99 in streaming shakeup

Apple TV+ is currently offering a rare promotional deal, allowing new and eligible returning subscribers to access its streaming service for just £2.99 per month over a three-month period. This significant price reduction, which lasts until April 24, 2025, effectively lets viewers enjoy three months of premium Apple Originals for the cost of one, a notable discount from the usual £8.99 monthly fee.
Subscribers can dive into acclaimed series such as Severance, The Studio, Slow Horses, and Ted Lasso, saving approximately 66% compared to the regular price. This promotion positions Apple TV+ as the most affordable option among major streaming platforms, undercutting Disney+ at £4.99, Netflix at £5.99, and Prime Video at £5.99 for their lowest subscription tiers. After the promotional period, the subscription automatically renews at the standard rate, but users retain the freedom to cancel without penalty.
The offer also extends to Apple TV+ users who subscribe through Sky TV plans, including the £15 Essential TV bundle. This package grants access to over 100 channels, including Sky Atlantic—the UK broadcaster for The Last of Us—alongside complimentary subscriptions to Netflix and Discovery+, enhancing the value proposition for viewers seeking diverse content.
Apple TV+ has seen a surge in popularity this year, largely driven by the record-breaking success of Severance’s second season. This genre-defying dystopian sci-fi workplace thriller, produced by Ben Stiller and starring Adam Scott, has surpassed Ted Lasso to become the platform’s most-watched series to date, according to reports from the Mirror. Seth Rogen’s Hollywood satire The Studio, which debuted in March and earned a 95% rating on Rotten Tomatoes, further underscores the platform’s growing critical acclaim. Currently topping Apple’s TV charts is Your Friends and Neighbors, a comedy crime-drama featuring Jon Hamm as a hedge fund manager who turns to burglary after losing his job.
Looking ahead, Apple TV+ has announced the return of Ted Lasso for a fourth season, with Jason Sudeikis reprising his role. The streaming service’s summer 2025 lineup promises returning favorites like Slow Horses and The Morning Show, alongside new offerings such as the thriller Echo Valley starring Julianne Moore and Sydney Sweeney, and the sci-fi series Murderbot featuring Alexander Skarsgård. Despite these strong television offerings, some viewers note that Apple TV+ may not match competitors in terms of the breadth of its film catalog, particularly for those seeking recent Hollywood blockbusters or classic movies. Nevertheless, for those focused on high-quality original TV content, Apple TV+ presents a compelling choice, especially at the current discounted rate of £2.99 per month for three months.
This promotion is available through the Apple TV app on a wide range of devices, including iPhone, iPad, Mac, Apple Vision Pro, smart TVs from Samsung, LG, Sony, and others, as well as streaming devices like Roku and Amazon Fire TV, gaming consoles, and via the web at tv.apple.com. It excludes customers who have recently used a free trial or subscribe through third-party providers or mobile carriers. Interested viewers are encouraged to check their eligibility on the Apple TV+ website or app before the offer expires.
This limited-time deal offers an excellent opportunity for streaming enthusiasts to explore Apple TV+’s growing library of award-winning shows and exclusive content at a fraction of the usual cost, making it one of the most competitive streaming service offers currently available.