Pembrokeshire Tourism Champions Honoured at Croeso Awards 2026 with Seventeen Industry Prizes
Seventeen Pembrokeshire businesses won at the Croeso Awards 2026, held at Pembrokeshire College on 29 October, celebrating tourism excellence and sustainability.
Seventeen tourism and hospitality businesses across Pembrokeshire were honoured at the Croeso Awards 2026, celebrating the county’s leading providers of accommodation, food, and experiences. The black-tie ceremony took place at Pembrokeshire College on Thursday 29 October, organised by Visit Pembrokeshire to recognise quality, innovation, and customer service within the industry.
Sweet Home Alpaca secured a double victory, claiming both Attraction of the Year and the Activity, Experience or Tours Award. St Davids Old Farmhouse Brewery also achieved a double success, winning the Tourism Service/Product Supplier Award and the Bro a Byd award for environmental and sustainability achievements.
Other notable winners included St Brides Spa Hotel, named Hotel of the Year, and Lan y Môr, which received the Place to Eat Award. The Griffin was crowned Pub of the Year, while Ffion Howells of Grove of Narberth received the Rising Star Award for emerging talent in the sector.
Emma Thornton, CEO of Visit Pembrokeshire, said: “The Croeso Awards are an opportunity to recognise the hard work, creativity and care that go into welcoming visitors to Pembrokeshire.” She added: “Behind every winner is a person or team committed to making their guests’ experience special.”
The event was supported by headline sponsor Pure West Radio and featured a twelve-month mentoring programme between The Celtic Collection and Pembrokeshire College. Students played a leading role in the evening, sourcing local produce and delivering a three-course dining experience alongside professional hospitality staff.
Eli Nathan
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